Sage books special interest tourism sage knowledge. The book aims to provide a comprehensive introduction to the tourism industry to encourage further study and to stimulate interest in the subject area. Special interest tourism, 3rd edition ix figure 61. This can include unusual hobbies, activities, themes or destinations, which tend to attract niche markets. Special interest tourism niche tourism is defined as the provision of customised leisure and recreational experience, experiences driven by the specific expressed interests of individuals. Contents tourism is tourism induced by the contents narratives, characters, locations and other creative elements of films, novels, games, manga, anime, television dramas and other forms of popular culture. Examining military heritage tourism as a niche tourism. Special interest tourism is growing rapidly due to a discerning and heterogeneous travel market and the demand for more focused activity or interest based tourism experiences. Ces working papers volume vii, issue 2a 648 niche tourism markets means of enhancing sustainable economic development in eus eastern periphery mara ursache abstract. Introduction to special interest tourism niche tourism. Examining military heritage tourism as a niche tourism market in the south african context dewald venter vaal university of technology, vanderbijlpark. For example, different areas of niche tourism might need local guides and teachers who specialize in aspects of local. The first part defines the special interest tourism and its main constituting categories which are adventure, rural tourism cultural, religious, ecotourism, culinary.
This paper looks at macro trends and major drivers in tourism as these impact on cultural tourism in general and the council of europe cultural routes in particular. Why is it that we all say we hate our hypocritical politicians being controlled by special interests groups, and every election. It has also been recognised that avitourism is an important part of the global growth in naturebased tourism. Well mass tourism is a place that is very popular usually because it has alot of tourist facilities hotels, etc, cheap flights or just because your neighbor bill went and raved about it and other factors that draw alot of visitors but people dont have usually specific reason to go like special interest tourism could be bird watching, white water rafting, archaeology, now that. These subsegments are known by the pet name niche or special interest travel. Sage video bringing teaching, learning and research to life. The renewed interest in the adverse impacts of tourism, as implied in the term overtourism. Special interest tourism is growing rapidly due to a discerning and heterogeneous travel market and the demand for more focused activity or interestbased tourism experiences. Popular ones are eco, rural, cruise, sports, adventure and wildlife tourism. This type of tourism involves visits to dark sites, such as battlegrounds, scenes of horrific crimes or acts of genocide, for example concentration camps. The term special interest tourism can be misleading, because often it is used in the context of visitor interests that in reality are of wider mainstream or major not minor or specialist market interest. If you have enough content, create a website dedicated to one niche market as the pot guide does for marijuana users.
Tapping into niche market tourism break the ice media. This is the only book to provide an integrated picture of specialityniche tourism as a whole. The economic importance of niche markets for a tourist. Today, there are a lot of niche travel segments, known by a whole lot of fancy names. Accordingly, there is a need for new tourism products, services and experiences that cater to these markets.
Is it a type of tourism like medical, rural, cultural and etc. With its roster of expert contributors, this landmark work describes this new brand. Special interest tourism, 3rd edition cambridge scholars publishing. Sometimes referred to as niche or contemporary tourism, this book provides a complete introduction to the study of special interest tourism for students. It is for this reason that development of tourist facilities and recreational opportunities has normally been viewed as a positive contribution to the national balance of payments. She is also visiting associate professor of special interest tourism at the norwegian. This may be a nobrainer, but target the people who have a. Hence, presence as a special tourism interest product, special event has become an obligatory attraction at most tourism destinations in order to continuously highlight the uniqueness, enjoyment. One of these that we shall look at now is dark tourism. Points to remember these categories overlap in many cases.
Special interest sectors, such as golf tourism or cycling tourism, refers to activities that have both a high personal appeal to travellers and can be the. Sage business cases real world cases at your fingertips. Niche tourism examines one of the fastest growing areas within the tourism sector. It says small is beautiful and caters for small groups of people perhaps no more than a dozen who have a shared special interest, for example photography, steam engines, birdwatching or gastronomy. Niche tourism also has more potential for growth and creates quality jobs that require specialized skills, rather than the low or semiskilled jobs associated with mass tourism. Popular special interest books showing 150 of 1,910 the omnivores dilemma. Sage books the ultimate social sciences digital library. Amidst the boom in global interest in japanese popular culture, the utilization of popular paperback 20190108 routledge. And its precisely because niche tourism is, by its very nature. The special interest tourism development and the small regions. Synopsis a more mature travelling public seeking experiences that satisfy a whole spectrum of interests has given rise to one of the fastest growing segments in the tourism industry. It considers the emergence of new forms of tourism, such as creative tourism and. Niche, special and mass tourism by chloe papavasiliou on prezi.
It examines one of the fastest growing areas of the tourism sector. Pdf the same holiday booked does not mean that whole experience will be 23 mar 2015 according to world tourism industry or wto, special interest can defined as specialized involved individual. For example, cultural and naturebased experiences which both assume many different forms and encompass multiple niches are highly significant and complementary market. It has been proposed that sit consists of four main experiences. English for international tourism intermediate teachers book. It involves tourism of organized large groups of people to special tourist locations. I have seen some definitions but i still get this confused. In the 5th edition of his book marketing tourism in south africa, richard george identified 20 distinct special interest or niche tourism groups, and weve. Introduction to special interest tourismniche tourism. Special interest tourism sit, interchangeably referred to as niche tourism, has. Its helpful to be able to imagine a range of special interest tourism categories, though.
So tourists who book a sustainable holiday also take on a certain form of. Divided into 3 parts, it covers a variety of aspects under the headings of special interest tourism, tradition and culture base tourism and activitybased tourism. Siam university students in a film tourism class at daejangeum theme park 112. Its origins are rooted in fairgrounds and medieval fairs. Google tourism is an often activity for recreational purpose. Niche tourism generally has greater growth potential than mainstream tourism. Explore the nature and development of special interest tourism. Special interest tourism is defined as travelling with the primary motivation of practising or enjoying a special interest. Special interest tourism is one of the fastest growing segments within the tourism industry. This book approaches the topic from the perspective of both supply and demand, and addresses the complexities now inherent in this area of tourism. Niche tourism helps to diversify the tourism economy by creating new markets.
To advance understanding of special interest tourism sit, this paper will explore the complexities of this phenomenon in the early 21st century. The international travel college of new zealand 3 definitions of special interest tourism a counterpoint to mass tourism a set of practices that differentiates tourists greater opportunities a more meaningful set of experiences for tourists meeting specific needs, motivations and interests also referred to as niche. It is a traditional way where the daily program is fixed by the tour organizer. Niche tourism usually leads to higher yields per visitor in terms of foreign exchange earnings and consumer spending, even though niche. Special interest tourism incorporates various sectors such as regional, urban. Concepts, contexts and cases sheila agarwal, graham busby, ruong huang on. A more mature travelling public is increasingly seeking experiences which satisfy a whole spectrum of interests. The only book to provide an integrated picture of speciality niche tourism as a whole examines one of the fastest growing areas of the tourism sector. Cq press your definitive resource for politics, policy and people.
Novelli 2005 discusses how the term niche tourism is largely borrowed from the term niche marketing which refers to how a specific product can be tailored to meet the needs of a particular audience or market segment. This book provides an integrated picture of specialityniche tourism as a whole looking at both the macro and micro niche area. Cycle tourism may involve aspects of green tourism, rural tourism, travelling for health and wine and food tourism. Pdf management of special interest tourism in terms of. A swot analysis and related strategies mehmet sariisik a, oguz turkay b, orhan akova c a,b sakarya university, faculty of business administration, tourism management.
Special interest tourism is a niche but sustainable tourism. Prospects for niche tourism development in south africa. Sometimes the term niche tourism is used instead of special interest tourism e. Golf tourism constitutes a major subset of sport tourism while also representing a form of special interest tourism or niche. Niche tourism 1st edition marina novelli routledge book. The only book to provide an integrated picture of specialityniche tourism as a whole examines one of the fastest growing areas of the tourism sector. There is no doubt that tourism has a most important effect on the economies of destinations areas. This study contributes to the niche market discussion by illustrating the economic importance of a niche market, specifically private pilot tourists, to a tourism economy. Benefits of niche tourism for local economic development dtisalga, 2010. Within europe, processes of economic convergence and divergence operate at various geographical scales, resulting in a very uneven geographical landscape. This is then extended into the idea of niche tourism products and niche tourism markets. Special interest tourism incorporates various sectors. A catalogue record for this book is available from the british library. This book provides an integrated picture of speciality niche tourism as a whole looking at both the macro and micro niche area.
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