Golf tourism constitutes a major subset of sport tourism while also representing a form of special interest tourism or niche. Synopsis a more mature travelling public seeking experiences that satisfy a whole spectrum of interests has given rise to one of the fastest growing segments in the tourism industry. Special interest tourism is growing rapidly due to a discerning and heterogeneous travel market and the demand for more focused activity or interest based tourism experiences. Cq press your definitive resource for politics, policy and people. Special interest sectors, such as golf tourism or cycling tourism, refers to activities that have both a high personal appeal to travellers and can be the. Niche, special and mass tourism by chloe papavasiliou on prezi. The special interest tourism development and the small regions. For example, different areas of niche tourism might need local guides and teachers who specialize in aspects of local. Examining military heritage tourism as a niche tourism. She is also visiting associate professor of special interest tourism at the norwegian. Sometimes the term niche tourism is used instead of special interest tourism e. Sage business cases real world cases at your fingertips. I have seen some definitions but i still get this confused. There is no doubt that tourism has a most important effect on the economies of destinations areas.
This book provides an integrated picture of speciality niche tourism as a whole looking at both the macro and micro niche area. Niche tourism generally has greater growth potential than mainstream tourism. It is a traditional way where the daily program is fixed by the tour organizer. Hence, presence as a special tourism interest product, special event has become an obligatory attraction at most tourism destinations in order to continuously highlight the uniqueness, enjoyment. Divided into 3 parts, it covers a variety of aspects under the headings of special interest tourism, tradition and culture base tourism and activitybased tourism. It is for this reason that development of tourist facilities and recreational opportunities has normally been viewed as a positive contribution to the national balance of payments.
Pdf management of special interest tourism in terms of. Sometimes referred to as niche or contemporary tourism, this book provides a complete introduction to the study of special interest tourism for students. Cycle tourism may involve aspects of green tourism, rural tourism, travelling for health and wine and food tourism. Special interest tourism is one of the fastest growing segments within the tourism industry.
This study contributes to the niche market discussion by illustrating the economic importance of a niche market, specifically private pilot tourists, to a tourism economy. Today, there are a lot of niche travel segments, known by a whole lot of fancy names. Special interest tourism is a niche but sustainable tourism. And its precisely because niche tourism is, by its very nature. Tapping into niche market tourism break the ice media. Special interest tourism niche tourism is defined as the provision of customised leisure and recreational experience, experiences driven by the specific expressed interests of individuals. Points to remember these categories overlap in many cases.
Niche tourism usually leads to higher yields per visitor in terms of foreign exchange earnings and consumer spending, even though niche. It involves tourism of organized large groups of people to special tourist locations. Ces working papers volume vii, issue 2a 648 niche tourism markets means of enhancing sustainable economic development in eus eastern periphery mara ursache abstract. Introduction to special interest tourismniche tourism.
The only book to provide an integrated picture of speciality niche tourism as a whole examines one of the fastest growing areas of the tourism sector. It considers the emergence of new forms of tourism, such as creative tourism and. To advance understanding of special interest tourism sit, this paper will explore the complexities of this phenomenon in the early 21st century. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. This paper looks at macro trends and major drivers in tourism as these impact on cultural tourism in general and the council of europe cultural routes in particular. These subsegments are known by the pet name niche or special interest travel. This type of tourism involves visits to dark sites, such as battlegrounds, scenes of horrific crimes or acts of genocide, for example concentration camps. Sage reference the complete guide for your research journey. The term special interest tourism can be misleading, because often it is used in the context of visitor interests that in reality are of wider mainstream or major not minor or specialist market interest. Sage video bringing teaching, learning and research to life.
It has also been recognised that avitourism is an important part of the global growth in naturebased tourism. The first part defines the special interest tourism and its main constituting categories which are adventure, rural tourism cultural, religious, ecotourism, culinary. It has been proposed that sit consists of four main experiences. This is then extended into the idea of niche tourism products and niche tourism markets. A catalogue record for this book is available from the british library. Within europe, processes of economic convergence and divergence operate at various geographical scales, resulting in a very uneven geographical landscape. Why is it that we all say we hate our hypocritical politicians being controlled by special interests groups, and every election. The book aims to provide a comprehensive introduction to the tourism industry to encourage further study and to stimulate interest in the subject area. With its roster of expert contributors, this landmark work describes this new brand. Special interest tourism, 3rd edition cambridge scholars publishing. Niche tourism 1st edition marina novelli routledge book.
The economic importance of niche markets for a tourist. Accordingly, there is a need for new tourism products, services and experiences that cater to these markets. Special interest tourism is defined as travelling with the primary motivation of practising or enjoying a special interest. Introduction to special interest tourism niche tourism. The only book to provide an integrated picture of specialityniche tourism as a whole examines one of the fastest growing areas of the tourism sector. Its helpful to be able to imagine a range of special interest tourism categories, though. Well mass tourism is a place that is very popular usually because it has alot of tourist facilities hotels, etc, cheap flights or just because your neighbor bill went and raved about it and other factors that draw alot of visitors but people dont have usually specific reason to go like special interest tourism could be bird watching, white water rafting, archaeology, now that. Concepts, contexts and cases sheila agarwal, graham busby, ruong huang on. A swot analysis and related strategies mehmet sariisik a, oguz turkay b, orhan akova c a,b sakarya university, faculty of business administration, tourism management.
Examining military heritage tourism as a niche tourism market in the south african context dewald venter vaal university of technology, vanderbijlpark. Niche tourism also has more potential for growth and creates quality jobs that require specialized skills, rather than the low or semiskilled jobs associated with mass tourism. In this case, tourism is undertaken to satisfy a particular interest or need. Special interest tourism, 3rd edition ix figure 61. If you have enough content, create a website dedicated to one niche market as the pot guide does for marijuana users. Special interest tourism sit, interchangeably referred to as niche tourism, has. It says small is beautiful and caters for small groups of people perhaps no more than a dozen who have a shared special interest, for example photography, steam engines, birdwatching or gastronomy. Niche tourism examines one of the fastest growing areas within the tourism sector. This may be a nobrainer, but target the people who have a. Popular special interest books showing 150 of 1,910 the omnivores dilemma. So tourists who book a sustainable holiday also take on a certain form of. Special interest tourism sit is the provision of customised tourism activities that caters to the specific interests of groups and individuals. Explore the nature and development of special interest tourism. This book approaches the topic from the perspective of both supply and demand, and addresses the complexities now inherent in this area of tourism.
This can include unusual hobbies, activities, themes or destinations, which tend to attract niche markets. One emerging area of special interest has been identified by lennon and foley 2000 as dark tourism. In the 5th edition of his book marketing tourism in south africa, richard george identified 20 distinct special interest or niche tourism groups, and weve. Niche tourism helps to diversify the tourism economy by creating new markets. Contents tourism is tourism induced by the contents narratives, characters, locations and other creative elements of films, novels, games, manga, anime, television dramas and other forms of popular culture. This book provides an integrated picture of specialityniche tourism as a whole looking at both the macro and micro niche area. Google tourism is an often activity for recreational purpose. Novelli 2005 discusses how the term niche tourism is largely borrowed from the term niche marketing which refers to how a specific product can be tailored to meet the needs of a particular audience or market segment. Special interest tourism incorporates various sectors such as regional, urban. English for international tourism intermediate teachers book. Siam university students in a film tourism class at daejangeum theme park 112. Special interest tourism incorporates various sectors. Amidst the boom in global interest in japanese popular culture, the utilization of popular paperback 20190108 routledge. Prospects for niche tourism development in south africa.
The renewed interest in the adverse impacts of tourism, as implied in the term overtourism. Is it a type of tourism like medical, rural, cultural and etc. A more mature travelling public is increasingly seeking experiences which satisfy a whole spectrum of interests. This is the only book to provide an integrated picture of specialityniche tourism as a whole. It examines one of the fastest growing areas of the tourism sector. Sage books special interest tourism sage knowledge.
For example, cultural and naturebased experiences which both assume many different forms and encompass multiple niches are highly significant and complementary market. Sage books the ultimate social sciences digital library. Its origins are rooted in fairgrounds and medieval fairs. Pdf the same holiday booked does not mean that whole experience will be 23 mar 2015 according to world tourism industry or wto, special interest can defined as specialized involved individual. Popular ones are eco, rural, cruise, sports, adventure and wildlife tourism.
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